Bicester has been named among the UK places which the public find hardest to pronounce.

The Oxfordshire town has a large population and is a popular tourist spot thanks to Bicester Village.

Despite this, people still struggle to pronounce the town's name (bist-uh) with the inclusion of the letter C throwing off most people.

A common mistake for visitors and non-locals is to pronounce the town as bi-chest-uh.

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Bicester Village.Bicester Village. (Image: NQ)

Data from a new study has only acted to further solidify the town as one of the country's toughest to annunciate.

This study by Barratt London examined search trends to reveal places around the country that the public needs help saying.

Each location in the list of 26 place names receives more than 1,000 annual searches for pronunciation help.

Bicester came in at fourth, only beaten by Edinburgh topping the list with 230,400 annual searches, Worcester and Marylebone.

The historical market town is located in civil parish in the Cherwell district of north-eastern Oxfordshire.

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It comprises an eco-town development at North West Bicester and a self-build village at Graven Hill.

Bicester's local market continues to thrive, now located on Sheep Street, while it of course remains known to outsiders for the nearby shopping centre, Bicester Village.

Also featured in the list were Leicester, Alnwick, Plymouth, Gloucester, Holborn, Leominster, Bournemouth, Durham, Norfolk and London.

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