An initiative by Clarkson's Farm star Kaleb Cooper is set to bring festive cheer to homes across the Cotswolds and beyond this festive season.

Jolly Pines, a locally grown Christmas tree supplier with a commitment to eco-friendly practices has just launched, offering high-quality, sustainably sourced Nordmann Fir trees.

The initiative was founded by Kaleb Cooper with SDL Solutions and Kaleb Cooper Contracting to provide a complete, sustainable service, including delivery, collection, and recycling.

In a unique twist on traditional Christmas tree sales, Jolly Pines "doesn’t just deliver beautiful trees" it also ensures they’re collected again after the festive season, repurposing them into biomass energy to power local homes and businesses.

By collaborating with SDL Solutions, the trees are chipped so they can be recycled into green energy, supporting a circular economy and reducing waste, all while contributing to the community.

Sam Launchbury from SDL Solutions shared their enthusiasm for the project: “We believe this is the future for sustainable Christmas trees.

"With Jolly Pines, we’re not only bringing the community high-quality, locally grown trees, but we’re also making sure that when the holidays are over, these trees go on to benefit the environment in a big way. It’s the full cycle.”

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The Nordmann Fir trees are grown locally and hand-trimmed by expert farmers.

Nordmann Fir trees are prized for their needle retention and symmetrical shape, making them an ideal choice for both homes and commercial spaces. Jolly Pines offers sizes from 4ft to 9ft to suit various needs, and every tree is inspected for quality before it’s harvested, ensuring a lush, full tree for the season.

Jolly Pines’ approach combines local sourcing, community support, and environmental sustainability.